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Wholesale Info 1-760-674-8600

Frequently Asked Questions

Our staff at Crunchkins™ has received and answered many questions from pet owners. Listed below are some of the most frequent inquiries we have received. If you do not see the answer to your question, feel free to call us (760) 674-8600, or send us an e-mail.


What is a Crunch Card®? 

“Crunch Cards®” is a patented line of edible greeting cards for pets. We currently offer cards for dogs made of  flat, premium rawhide panels, carefully pressed and artfully decorated with seasonal or everyday designs

What is it a Crunch Card® made of?

Crunch Cards are Premium, 100% Natural Rawhide, and water-based, non-toxic ink.

Is the entire Crunch Card® edible?

The flattened panel of rawhide is edible, and designed to be chewed by the dog. The mailing envelope and paper insert that come with the cards are not meant to be consumed by the dog.

Can you write a greeting on the card, if you are sending it to someone else? 

If you have an edible ink marker (such as a Food Doodler), you can write on the card. However, each card comes with a paper insert which includes an area to write your sentiment, and when you mail it to someone else, the insert includes information for the pet’s owner that the cards is 100% Natural Rawhide and meant for the dog to chew.

What kind of ink do you use?

The inks we used are a specially formulated water based product. We continually test our inks and Crunch Cards® at the leading Animal Health Diagnostic labs in the United States

Will the ink run on my carpet or dog’s face?

No. We have not had one complaint with regard to the inks running. We have also conducted our own in house water safety tests with no negative staining results. 

Do all dogs like your Crunch Cards?  

Approximately 90% of dogs like rawhide.  We have heard numerous stories from customers who tell us that initially their dog has an awkward time in figuring out that the Crunch Card is rawhide and they don’t know what to do with them at first.  This is due to the flattened, smooth shape of the Crunch Card®, and it may take a few minutes for your dog to realize that they can hold it in their paws and chew on it. Sometime dogs see the shape as awkward and they can’t figure out how to chew it. For those dogs, we recommend bending the card in the middle and making it like a “tent” shape so that the pet has a more accessible way to pick it up and chew it.

I recently got a Crunch card for my dog. It is hard, and cannot be broken into pieces. Why?  

Rawhide products are hard as a general rule. They will not break easily, and that is why it takes a dog a long time to chew on them. The dental benefits that come from chewing rawhide are because it is a long lasting chew.  If you want smaller pieces or strips for your dog, you can use scissors to cut the card in half or into strips.

How long has Crunchkins™ been in business? 

Crunchkins™ was launched in 2001. Since then our unique Edible Greeting cards have won numerous awards and been featured in many media outlets.


Is rawhide safe for all dogs? I have heard stories about rawhide “getting stuck” in a dog’s throat or stomach. 

Rawhide is generally considered by the Veterinary community to be one of the best “PG” (Parental Guidance) chews for dogs that aid in the removal of Dental Tartar.  Please see this Harvard Medical School study regarding the benefits and safety of rawhide dog chews.  “Results of this study indicate that this type of rawhide product is safe for dogs. Not a single detectable complication from consuming rawhide was found, even in dogs that consumed 3 rawhide strips/d for 3 consecutive weeks.”

Between our staff at Crunchkins™, our numerous sales Representatives, and the number of Crunch Cards® we have donated to shelters and rescue groups, we know at least 7 dogs that have had at least one Crunch Card almost every other day for over 8 years, and have had no complications. One of our dogs, Magic, a Black Lab who lived 15 1/2 years, had almost one Crunch Card every other day and sometimes even daily for the last 5 years of his life.

If your dog has gastrointestinal disease or is eating a therapeutic diet, you should seek a veterinarian's approval before feeding any chews. Dogs with beef allergies or that consistently swallow bones whole should probably not receive chews unattended.

Are Crunch Cards® safe for small dogs and puppies? 

We have customers who have contacted us and told us that their small dogs (Yorkies, Shih-tzus) love our cards! The owners tell us their dogs actually prefer our Crunch Card® rawhide over the traditional forms of other rawhide products.  Because the cards are flat, the dogs have to “hold” the card in their paws and it seems to slow down their chewing, therefore, the rawhide lasts longer than the typical bone shaped rawhide chews. Other owners have told us they buy our cards and cut them into strips of rawhide for their dogs. As with all treats and toys, we recommend that you monitor your own dog while he is enjoying his Crunch Card®.

What is the Expiration date on your cards? 

Generally, we recommend that cards be consumed within 2 years of their purchase date.   Each Crunch Card® is packaged in its own individual polybag which protects it from moisture. We recommend that you keep your Crunch Cards in its polybag and stored in a dry place or away from moisture and high levels of humidity.


Shipping Policy

We strive to ship all orders within 1-2 business days of receiving your order. We are not responsible for insufficient or incorrect addresses that might be entered when you place your order. 

During peak Holiday seasons (Christmas), this shipping time frame may be slightly longer. 

Shipping origin is California.

All Continental USA orders ship via the US Postal Service or UPS.

All International orders ship via Parcel Post, USPS Priority Mail, or UPS Ground (Canada).

We offer expedited shipping if you are in a rush for your order.  Please email us after you have placed your order to upgrade to expedited, Priority Mail shipping. 

Do they come with an envelope?

Every Crunch Card® and Purr-Fect Greeting™ cards come with a brightly colored mailing envelope.

How much does it cost to mail one of your greeting cards?

Most of the Crunch Cards® and Purr-Fect Greeting™ cards mail for a standard first class postage stamp.  However, since the rawhide can vary in weight, additional postage may be required.

How much is shipping on 4 cards?

U.S. Shipping Rates are as follows:

1-3 cards = $3.65

4-6 cards = $4.55

7-12 cards = $6.45 (Priority Mail) 

more than 13 cards = $ 12.25 (Priority Mail) 


Do you offer FREE Shipping?

All orders over $49.00 receive FREE Shipping.

**Please be advised that FREE shipping applies only to orders placed and received. If an order is canceled after it ships and is returned to us, we will have to charge a shipping/processing fee equal to the actual shipping charges or a 5% Restock Fee, whichever is lower. ** 

Bulk Discounts/Specials

Do you offer a discount when multiple Crunch Cards are purchased?

We offer the following tiered pricing when purchasing multiple individual Crunch Cards®.  *Sorry this pricing discount does not include Crunch-A-Bunch or Crunch-Lover's packs.

  • 1 - 12 Crunch Cards® - $3.95 each
  • 13 - 24 Crunch Cards® - $3.85 each
  • 25 - 36 Crunch Cards® - $3.75 each
  • 37 - 48 Crunch Cards® - $3.65 each
  • 49 or more Crunch Cards® - $3.55 each



What is Rawhide?

Rawhide is the inner layer of the hide of any cleft-hoofed bovine livestock.  The animal's skin is split into inner and outer layers. The tough outer layer is used for leather shoes, garments, and upholstery, while the softer inner layer is cut and formed into different shapes for dog chews.

Why is Rawhide so tough? 

Collagen fibers link to make the animal's hide tough yet flexible. Human skin has the same basic structure but is much thinner.

Where does Crunchkins™ Rawhide come from?

Crunchkins has sourced rawhide from several areas. This includes Oriental Water-Buffalo from countries like Thailand, South American Range Cows, and Mexico.

All Crunch Cards are safety tested in the United States at the leading Animal Health Diagnostic labs.

How is Rawhide processed?

The animal's hide is transported to processing plants where it is split, washed, and cleaned. The hides are then cut, formed and dried into many varieties of rawhide you see in the stores.

Will my dog chew such a hard rawhide?

When collagen in the skin dries out, it becomes stiff. As your dog chews, the saliva moistens and softens the rawhide.

Nutrition & Benefits

What is the nutritional breakdown of Crunch Cards®?

High in protein, low in fat, especially compared to pig ears and other pork skin products, and fewer calories per ounce than a typical dog biscuit.

How do rawhide chews help my dog?

The natural tendencies of wild canines and their predecessors was to sink their teeth into their prey and pull away on the hides stripping the skin and meat. Inherent in this feeding processes was the beneficial action of the tugging and pressure on the teeth and gums which served to toughen the gums and clean the teeth for a continuously healthy mouth. Rawhide offers two valuable benefits to your dog.

Dental Benefits
Heart, Liver, and kidney infections can result when poor dental health gives bacteria an environment to enter your dog's body. Bacteria in the dog's mouth breaks down food particles and converts them to plaque and excess acid. The plaque can become mineralized to form a hard deposit on the tooth surface called "calculus." The excess acid damages the gums resulting in gingivitis. Unchecked gingivitis results in periodontitis, the leading cause of tooth loss. As Rawhide is chewed and moistened, it wraps around the teeth and rubs off plaque and calculi. This study shows the effectiveness of rawhide chews to reduce plaque in beagle dogs.

Behavior Benefits
Most dogs have an inherent desire to chew, especially puppies. This behavior can result in dogs chewing on inappropriate items such as furniture and clothing.  Rawhide offers a dog a safe chewing outlet. After Hurricane Katrina, we sent 25,000 Crunch Cards to the rescued dogs. Many of these dogs were nervous due to being separated from their owners and in a strange environment. The rescue workers appreciated the Rawhide chews because they lasted longer than regular dog biscuits and gave the dogs something to do.

Awards and Recognition

What Awards and Press Recognition has Crunchkins received?



∙ Best New Holiday Product, Global Pet Expo

∙ Best New Holiday Product – NACDS Marketplace

∙ Industry Recognition Award, Pet Business Magazine

∙ Editor’s Choice award, Dog Fancy Magazine

∙ Featured in the Wall Street Journal, New York Times, Good Housekeeping, Women’s World

∙ As Seen on The Today Show, CBS Sunday Early Show, Animal Planet , “Your Pet Wants This!”, and DIY Network


Are your cards guaranteed? 

Most dogs and cats find our cards purr-rific, but if your furry friend dislikes our product, please contact us for a replacement or refund.

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